Kate Kikano, a mother of two beautiful children and an expat from Nottingham, now living in Dubai, talks to us about how she started TKD Lingerie out of her own need during the pregnancy of her 2nd child, where she was told that they didn’t have her bra size. That’s when she decided that she would convert this pain into a business, as she knew there would be many other women like her in the same shoes. In this podcast, she shares her story on how she made this niche business thrive in the Dubai market with bare minimum marketing.
Things we discuss:
Notable moments
(24:26) – We don’t have a massive budget – we’re a small team, we have 2 stores, but we still have the same responsibilities, and we still have to do the same marketing as some of our bigger competitors.
(46:36) – It was really tough and I look back now and I just want to give myself a bit of a hug, because I don’t think I realized at the time what I was getting into.
(53:00) – It has to be authentic, it has to be you. if your values are totally different to your business values, it’s not going to work.
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