Above Digital Turns 20 ?

Hello again,

I hope this email finds you well. Firstly a very very Happy New Year to you.

As I sit down to write this email, my heart is full of gratitude and my mind is bustling with memories.

Today, Above Digital turns 20, and it’s a milestone that feels incredibly personal, not just for me, but for everyone who’s been part of this remarkable journey.

above digital 20 year anniversary

From the first logo we designed to the latest digital campaign we launched, every step has been a story of collaboration, trust, and shared dreams.

You’ve been a part of this story, through conferences, meetings, projects, and every little interaction in between.

Reflecting on these two decades, I’m awed by the evolution we’ve shared.

Above Digital started with a simple belief in the power of branding and has grown into a full-service digital marketing agency, driven by a passion for helping businesses thrive online.

But what’s a milestone without the people who make it meaningful?

Whether we’ve worked together recently or crossed paths in the earlier days, your support, trust, and engagement have been the cornerstone of our success.

As we step into the next chapter, I want you to know that your partnership is cherished. Even if you just read my emails and that’s the only interaction we have had! 

The digital landscape is ever-changing, and I’m excited about the opportunities that lie ahead for us to explore together.

Thank you for being an integral part of our journey.

Here’s to celebrating the past 20 years and to the many more we’ll share ahead.

To our success,

Namita Ramani
CEO, Above Digital

P.S. I’d love to hear from you!

Your stories, where you are now, and how we might continue to grow together. Feel free to hit reply and catch up.

Sharing the links to my podcasts in case you are looking for something new to listen to 🙂 

?️Successful Marketing For Small Business Owners (by the way I am working on Season 2 of this podcast and we are also rebranding the podcast. If you would like to be interviewed or you know someone who you think I should interview to share their journey, hit the reply button and send me an email 🙂 )

?️Digital Dialogues with Reim El Houni and Namita Ramani

Reflect, Learn, and Leap into 2024

Hello again,

Can you believe it’s almost the end of 2023?

Just two days left! As we’re on the brink of stepping into a new year, I find myself in a reflective mood, thinking about growth, learning, and the exciting journey ahead.

In the spirit of the season, I want to share something that’s been a game-changer for me and countless others: Investing in learning and training.

Trust me, it’s the rocket fuel for growth, especially in our fast-paced digital world.

For a head start, why not dive into our podcast episodes? I’m particularly excited about our last three episodes, and here’s a little sneak peek for you:

personalization is trending

Episode 10: Personalization is Trending! What Can You Do To Get Personal?

In this episode, Reim El Houni and I explore the magic of personalization. We’re talking about the kind of personalization that turns a standard message into a meaningful conversation with your audience. Imagine skyrocketing your conversion rates by 80% just by adding a personal touch. Intrigued? You should be!

Listen Now!

social selling, ecommerce sites

Episode 11: Social Selling, E-commerce sites, Apps – What Is The Answer?

This one’s a treat for all you e-commerce enthusiasts and service providers! Reim and I delve deep into the world of online marketplaces. Are traditional websites still the gold standard, or are apps and social platforms taking over? Plus, we share some insider secrets on content creation that could totally revamp your strategy.

Listen Now!

the power of community

Episode 12: The Power Of Community To Help You Grow

Ever thought about the power of community in business? Join us as we discuss how nurturing a community can transform customers into loyal advocates. This episode is all about the strength found in connection and engagement.

Listen Now!

As you toast to the new year, I encourage you to think about how these insights can shape your strategy for 2024. Whether you’re running a service-based business or managing an e-commerce brand, there’s something in these episodes for you.

And hey, before I sign off, I just want to say, Happy New Year!  May 2024 be a year of prosperity, success, and incredible digital marketing triumphs for you.

Keep an eye on your inbox for my next email. I’ll be spilling the beans on what’s trending in digital campaigns for 2024. You won’t want to miss it!

To a brilliant new year,
Namita Ramani
Founder & CEO
Above Digital

P.S. Got any burning questions or topics you’d like me to cover in future episodes or newsletters? Hit reply and let me know. Your feedback is my guiding star!

P.P.S. Exciting things are coming in 2024, and I can’t wait to share every bit of it with you. Stay tuned!

P.P.P.S. Remember, growth begins with learning. Start your journey today by tuning into our latest podcast episodes – your future self will thank you!

 

 

Unlocking the Potential of ‘Hidden’ Marketing Channels

Hey there, Digital Mavericks!

I’ve got some fresh, hot-off-the-press episodes of “Digital Dialogues” that you won’t want to miss. Before I dive into the latest, have you caught up with the first wave of episodes on YouTube, Spotify, or Apple Podcasts? If not, now’s the perfect chance to binge on some brain-boosting content over the coming long weekend.

Traditional Marketing

EP 6 – Traditional Marketing: The Unsung Hero?

Television’s credibility, PR’s evolving role, and the unsung hero of the marketing mix: Email.

In this episode, Reim and I dissect if traditional marketing can still make hearts throb in the digital age. Discover the secret sauce to emails that get opened, read, and clicked!

Listen Now!

youtube growth strategies

EP 7 – Cracking the YouTube Code

From zero to hero on YouTube – how does it work?

Reim shares her journey while I lay down why YouTube’s SEO magic and direct traffic are essential for growth. Get the playbook for leveraging YouTube’s high-intent audience to skyrocket your brand’s visibility.

Listen Now!

whatsapp the social platform

EP 8 – WhatsApp: The Marketing Giant Hiding in Plain Sight

WhatsApp is not just for emojis and “good morning” messages!

With its massive reach, it’s a goldmine for savvy marketers. Reim and I dive into how to make WhatsApp your brand’s powerhouse for personalized customer engagement.

Listen Now!

metaverse demystified

EP 9 – Decoding the Metaverse

In this episode, we are joined by a special guest ‘Hind Sergieh’, the CEO of Arkub who demystifies Virtual Reality, Augmented Reality, and Mixed Reality.

Learn how businesses thrive in Web 3.0 and why your brand needs to embrace this digital frontier.

Listen Now!

And that’s not all—3 more episodes are lined up to keep your digital marketing arsenal sharp and cutting-edge.

Transform your long weekend into an investment in learning that will echo the success of your business. So why wait? 🙂

Your feedback guides our journey. After tuning in, I’d love to hear your thoughts. What struck a chord? What’s your digital marketing challenge? Let’s make “Digital Dialogues” a two-way conversation.

If you believe in the power of continuous learning, subscribe on your favorite platform, and share “Digital Dialogues” with anyone who’d benefit—because growth is best when it’s shared.

Wishing you a weekend full of insights and inspiration.

To Digital Success and Beyond,

Namita

P.S. Your support means the world to us—it’s what fuels our mission. If you haven’t already, please subscribe, share, and spread the digital dialogue.

 

Exploring the Art of Niche Selection

Hello there

It’s me Namita again.

And this email by the way is written for you by me personally. I confirm it is not written by AI or chatGPT. 🙂

Isn’t it amazing how you can program AI and it can write in your tonality and voice?

It’s amazing how our world is changing so fast.

Creating content has become so much more easier now thanks to the AI tools available at our fingertips.

I enjoyed filming all our episodes but Fahed Bizzari’s ChatGPT episode was transformative. If you have not watched it I urge you to.

This week we have launched a new episode on whether you should have a niche or not.

Let me ask you a question.

God forbid you need to do surgery for a broken leg. Would you be comfortable letting a heart surgeon do the surgery?

No right?

Medical professionals have niche specialties and we are more comfortable going to someone who is an expert in their field.

Does it not apply to businesses as well?

To niche or not niche then?

Watch this engaging conversion of me and Reim on the pros and cons of going niche in your business. Learn from our experience and see what you can apply to your business.

I would love to hear your feedback. Please share our podcast with friends, family, and businesses you feel will enjoy listening to our show.

Leave us a comment on whichever channel you are listening on.

Apple Podcasts | Spotify | YouTube

Until next week,

Yours Truly,
Namita

PS: If you have missed the previous episodes here is the link to the podcast page on YouTube.

PPS: Next week’s episode is my favorite one. You will know why once you see the Title of it 🙂 Can you guess what is it on? Send me the answer by replying to this email.

The Power of Podcasting – Why Everyone You Know is Starting a Podcast!

Hello again…

I trust this message finds you in good spirits!

I can hardly contain my excitement as I write this to you because we’ve just released a brand new episode on “Digital Dialogues,” and it’s a topic that’s close to my heart—Podcasting!

Episode 4: The Power of Podcasting – Why Everyone You Know is Starting a Podcast!

You’ve probably noticed it too—podcasts are everywhere! Whether it’s for commuting, exercising, or even during work, podcasts have become a staple in our daily lives. But have you ever stopped to wonder why they’ve taken off in such a big way?

Reim and I decided it was time to dive deep and unravel the mysteries and magic behind podcasting.

In this episode, we navigate through the tricky questions: What’s the perfect podcast length? Should you go with seasons or keep it flowing continuously? And, the big one—what’s the deal with video podcasts?

Did you know only 17% of podcasts are using video, despite platforms like Spotify pushing its limits for creating video podcasts? It’s a fascinating space, and we’re right on the cusp of something big.

Reim, with her video expertise, sheds light on why integrating video could be a game-changer, while I bring in my love for in-depth, extended conversations. It’s a lively debate, and trust me, you wouldn’t want to miss out on the fun!

? Jump Right In and Listen to Episode 4!

Why Should You Care?

The podcast industry is on a trajectory to hit a whopping $4 billion by 2024. Yes, you heard that right—$4 BILLION! So, whether you’re a podcast enthusiast, a curious newbie, or maybe even pondering starting your own, this episode is tailored just for you.

We’ve packed it with insights, strategies, and a touch of our usual Digital Dialogues charm to ensure you’re not just a passive listener but an informed one, ready to ride the podcast wave.

Your Thoughts Matter!

Once you’ve tuned in, I’d love to hear your take on it. Are you Team Video or Team Audio? Long chats or quick insights? Your perspectives fuel our discussions, and I’m all ears!

Thank you for being such an essential part of this journey. Your support means the world to us, and it’s your curiosity and engagement that keep these dialogues alive and kicking!

? Listen to Episode 4 Now!

Until the next digital dialogue, stay curious and keep the conversations flowing!

Warmest wishes,
Namita

PPS: Got any podcast recommendations or topics you’d love for us to cover? Hit reply and spill the beans. I’m all ears! ?

How to Choose the Right SEO Agency and Importance of SEO

Before we dive into the factors of choosing an SEO agency in Dubai, it’s required for us to know the importance of SEO itself. SEO is the practice of optimizing a website to improve its visibility on search engines like Google, Bing, and Yahoo.

The significance of SEO can be broken down into several key aspects:

1. Enhanced Visibility

The primary goal of SEO is to boost a website’s ranking on search engine results pages (SERPs). When your website appears at or near the top of the results for relevant search queries, it enjoys increased visibility and exposes your brand to a wider audience, driving more organic traffic to your website.

2. Credibility and Trust

Websites that rank higher in search results are often perceived as more credible and trustworthy by users. People tend to trust search engines, and when your website ranks well, it benefits from this trust. Establishing credibility is essential for building a strong online presence and fostering customer confidence.

3. Cost-Effective Marketing

Compared to traditional advertising methods, SEO is a cost-effective marketing strategy. Organic traffic generated through SEO is essentially free, as opposed to paid advertising where you pay per click or impression. This makes SEO a sustainable and efficient long-term investment.

4. Targeted Traffic

SEO allows you to target specific keywords and phrases relevant to your business. This means that the traffic generated through SEO is highly targeted, consisting of individuals actively searching for products or services like yours. As a result, the chances of converting these visitors into customers are significantly higher.

Choosing the Right SEO Agency

Selecting the right SEO agency can make or break your online success. With countless agencies competing for your business, it’s crucial to evaluate them thoroughly before making a decision. Here are the essential steps to guide you in choosing the perfect SEO agency for your needs:

1. Define Your Goals

Before you start searching for an SEO agency, you must define your goals. What do you want to achieve with SEO? Whether it’s increasing organic traffic, improving conversion rates, or enhancing online visibility, having clear objectives will help you find an agency that aligns with your goals.

2. Evaluate Their Expertise

When assessing an SEO agency, inquire about their expertise in areas such as on-page SEO, off-page SEO, technical SEO, and content optimization. A well-rounded agency should have proficiency in all these areas.

3. Check Their Track Record

A reputable SEO agency should be able to provide case studies or examples of their past work. Look for evidence of their success in improving the rankings and organic traffic of previous clients. Client testimonials and reviews can also offer insights into their performance and reliability.

4. Assess Their Transparency

Transparency is crucial in the SEO industry. An agency should be willing to explain their strategies and methodologies to you. Beware of agencies that promise quick results or refuse to disclose their techniques, as this could indicate unethical practices that could harm your website in the long run.

5. Ask About Reporting and Communication

Effective communication is essential for a successful SEO campaign. Inquire about the agency’s reporting process and the frequency of updates. A good agency should provide regular reports on your campaign’s progress and be responsive to your inquiries.

6. Consider Long-Term Partnerships

SEO is not a one-time project but an ongoing process. Look for an agency that is willing to establish a long-term partnership to continually optimize your website and adapt to changes in the digital landscape.

In conclusion, the importance of SEO in today’s digital age cannot be overstated. It is the key to visibility, credibility, and profitability for businesses operating online. However, to unlock the full potential of SEO, it’s crucial to choose the right SEO agency.

“Above Digital – Digital Marketing Agency” is a notable SEO agency in Dubai

Above Digital – Your SEO Partner in Dubai

When it comes to choosing the right SEO agency in Dubai, “Above Digital – Digital Marketing Agency” stands out as a top choice. With a track record of delivering exceptional results and a commitment to excellence, Above Digital has earned its reputation as one of the best SEO agencies in the region.

Above Digital boasts a team of experienced SEO professionals who are well-versed in the latest SEO trends and techniques. They understand the unique challenges and opportunities of the Dubai market, making them the ideal partner for businesses seeking to enhance their online presence in this vibrant city.

In conclusion, when you’re searching for the right SEO agency in Dubai, consider Above Digital – Digital Marketing Agency. Their dedication to excellence, ethical practices, and data-driven approach make them a trusted partner for businesses looking to harness the full potential of SEO in the dynamic digital landscape of Dubai.

Exciting News Alert! ? “Digital Dialogues” Podcast is Now Live!

Hello hello…

I hope this email finds you well. Remember my last newsletter hinting at the launch of my new podcast? Well, the wait is over!

I’m thrilled to announce that the “Digital Dialogues” podcast, in collaboration with Reim El Houni, is now LIVE and streaming on Apple, Spotify, and YouTube. ??

And guess what? We’re not just introducing one, but THREE power-packed episodes to kick things off!

? EP 1 – Advertising vs. Content Creation – The Pros & Cons
Wondering about the dynamics of Content vs. Ads? This episode breaks down myths, showcases geo-targeting magic, and sheds light on when smartphone filming is enough and when it’s not. Ready to decode the digital dilemma?

Listen to EP1 on Apple Podcast | Spotify | Watch on YouTube

? EP 2 – The World of AI Explained with Special Guest Fahed Bizzari, The Chaos Wrangler
AI is no longer a thing of the future; it’s here! Dive into the world of Chat GPT, explore AI’s current impact, and catch a glimpse of what’s next. Featuring special guest Fahed Bizzari (also known as the chaos wrangler), this episode promises to enrich and enlighten.

Listen to EP2 on Apple Podcast | Spotify | Watch on YouTube

About Fahed: A dedicated AI literacy specialist helping professionals harness GPT tech. Founder of the FASTER ChatGPT curriculum.

After the shoot of this episode, I in fact signed up for Fahed’s ChatGPT Accelerator program… and it is mindboggling. I am learning to use ChatGPT in a totally different way. Find the link to his course in the PS section below. 

? EP 3 – Content Creation is the New Networking, According to Steven Bartlett – Do You Agree?
In the age of digitization, is content the kingpin of networking? Delve into the nuances of connecting online vs. offline and see if, perhaps, content is indeed your key to networking success.

Listen to EP3 on Apple Podcast | Spotify | Watch on YouTube

I can’t express how excited and proud I am of these episodes. Our aim is to provide you with insights, strategies, and a dose of inspiration to help you navigate the digital world.

Thank you for your continued support.

It means the world to me.

Please listen, share, and let us know your thoughts on the topics discussed.

And better yet, leave us a review. Your feedback fuels our content!

Wishing you happy listening and until next time, stay digitally dialed-in!

Warm Regards,

Namita

PS: I churned out this mailer in exactly 5 minutes, which otherwise would take me at least a day to write!

I really recommend Fahed’s ChatGPT Accelerator Program. If you do plan to sign up with him use this link here.  (This is my affiliate link)

PPS: Don’t forget to subscribe to our podcast on whichever platform you are listening on 🙂

PPPS: Missed any of my previous newsletters? Here is the link to all my newsletters on Above Digital Website. 

 

 

Strategies to amplify E-commerce Revenue this Q4

Hey there, it’s Namita!

As we dive into the final stretch of the year, I’m excited to share some insights on how you can maximize your Q4 sales for your e-commerce brand.

To be honest, these tips apply to any business selling products or services and not just E-commerce businesses!

Q4 is the season that every e-commerce business eagerly anticipates, and for good reason.

It’s a time when consumers are on the lookout for incredible deals, thanks to events like Black Friday, Cyber Monday(BFCM), and the 11.11 Singles’ Day Sale.

But it’s not just about these specific dates; the entire year-end period experiences a surge in buying intent.

Fun fact: Many US E-commerce brands operate at a loss for most of the year and only start turning a profit after this major sale event.

The advertising landscape during Q4 heats up, big time as well.

Giants like Amazon & Noon gobble up vast ad spaces, driving up costs and making it a challenge for smaller retailers to acquire customers through paid ads.

In a world where ad costs are soaring, Email Marketing and WhatsApp Marketing will be your best allies in boosting revenue during Q4 because:

  1. Cost-Efficiency: Unlike the ever-increasing ad costs, email marketing remains relatively affordable as you just need to pay the sending charges to the software based on the size of your list.
  2. Sent to Existing Customers: It’s often more profitable to target your existing customer base rather than constantly chasing new ones.

So, how can you craft a winning Q4 promotion strategy?

Here’s the roadmap:

Reflect on the Past: Before diving in, have a glance at last year. What clicked? What didn’t? Wisdom lies in those insights.

Plan Ahead: Don’t restrict yourself to just a Black Friday sale. Think about a consistent stream of promotions from late October to mid-January.

And guess what? You don’t need to mimic the masses. Infuse some creativity into your promo style. I will be sharing a few ideas. Read on.

Timelines are Key: Hop into the Q4 game early. Big brands usually begin their Q4 promotions at the end of October. However, consumers get in the shopping spirit even earlier. Consider offering something intriguing in early October. Avoid giving hefty discounts early and then even more during Black Friday and Cyber Monday (BFCM). That can leave customers feeling cheated. Instead, consider launching a new product or service or offer enticing deals like buy one, get one free, or buy one, get a free gift. Try not to have this product or service in your main BFCM event.

BFCM Sale: These are essential sales events that can be extended for extra days or even a week. Consider offering site-wide discounts to simplify your promotion. Avoid complicated offers; a straightforward blanket discount works best.

Post-BFCM sale revenue dips can be nerve-wracking, but stay composed. With the right offers, you’ll see those numbers rising in no time.

Post BFCM Strategy: After the big sales, pivot immediately to Holiday or Festive Discounts, targeting the festivities leading up to the New Year.

Remember, this season is all about festivities.

There’s Christmas, New Year, birthdays, anniversaries. So, even if some customers missed your BFCM deals, there’s always another chance to woo them.

A couple of final tips to keep in mind:

Landing Page: Create a dedicated page for your promotions, something like “YourDomain.com/Sale.” You can use this page multiple times throughout the year, and it makes it easier to direct your best Ads traffic. You can update the offers while keeping the same landing page.

You can even take the same BFCM promotion, tweak it slightly (perhaps a smaller discount or a different bonus), and call it a Holiday Sale, extending it into the new year.

Scarcity Element: The limited-time nature of these sales entices consumers, ensuring your Q4 sales peak.

Need Help?

If you’re struggling to plan your promotions, just hit the reply button and reach out to me.

Don’t worry about sending too many emails or running too many sales; your customers are ready to spend during this time of the year, and the scarcity element of sales will help you make this Q4 the most profitable yet! ?

Until next time,

N

——-

PS: By the way, I recently had an exhilarating cycling trip to the Dolomites, Italy! ?‍♀️ If you’re interested in hearing about our mountain-climbing adventures, click here It was tough, but oh-so-rewarding!

PPS: Would like me to write next about AI and more specifically how to use ChatGPT? Hit the reply button and let me know.

PPPS: This newsletter was written using ChatGPT btw! 😉 Do you feel the difference at all?

PPPPS: Missed any of my previous newsletters? Here is the link to all my newsletters on Above Digital Website.

Introducing “Digital Dialogues” Podcast with Reim El Houni

I have an apology to make.

It has been almost 8 months since I sent the last newsletter.

Yes, you are right!

I was the one who spoke about consistency, and I am the one who failed at it.

I take the responsibility.

Things have been crazy at Above Digital.

I have so many things to share with you.

The first good news is that one of our team members, Namitha (who shares the same name as me), delivered a happy, healthy baby boy this year. I call him AD Baby. This boy has all the digital marketing knowledge embedded in his brain? as since his conception; he has been listening to our marketing conversations in the office. I am, in fact, curious to know what field he will choose as he grows up.

The summer of 2023 was full of activities for me.

I went to the Dolomites again.

Yes Again!

And this time, I attempted 90% of the climbs. I, in fact, trained for it. The climbs I couldn’t attempt had an 18% gradient, and I was just too scared to fall. 🙂 Here is the link to my day-to-day experience of Dolomites. It is absolutely stunning. Everyone should at least see the Dolomites once in their life.

I also jumped out of a plane! Literally. 😉

I attempted skydiving in Spain. It was a life-changing experience.

I conquered my fear of heights and also realised that most of the time, our fears are not our own. They are passed down to us by others. I wrote a post on my sky diving experience on my Instagram. Read all about it here and check out my photos as well.

I also sat on roller coasters in Poland, which I would have never attempted if I hadn’t had the skydiving experience. My summer was full of adventure, and it was one of the best trips of my life.

We onboarded 4 new accounts in a single month just before our Account executive was going away on her maternity leave. And all of our new clients are from different industries.

Every new account needs a lot of attention in the first 3 months of the campaigns as we do a lot of testing to reach a point when the ad campaigns give us a steady flow of quality leads, and we start scaling from there.

Until then, we will keep testing with different offers or services or the landing pages.

This is What kept me so busy and the reason I was not able to take the time to send my regular emails to you.

We are testing the waters with AI and trying to integrate it into our marketing activities to complete some tasks faster. I will be sharing this in another newsletter soon. I would love to hear about your experience using AI for your business.

But amidst all the hustle and bustle, I’ve been working on something exciting that I can’t wait to share with you.

Introducing “Digital Dialogues” Podcast with Reim El Houni
Coming soon.

I’m thrilled to announce the launch of my new podcast series, “Digital Dialogues,” in collaboration with Reim El Houni, the founder of TI22 Films & Dubai On Demand.

Reim is a dynamic force in the world of content creation, specializing in video. Her expertise in producing stunning visual content perfectly complements our digital marketing strategies.

For Reim, creating amazing content is her forte, but she knows that if it doesn’t reach the right people, all the effort and investment of time and money can go to waste.

In “Digital Dialogues,” we’ll discuss bridging the gap between creativity and marketing strategy, ensuring your content finds its audience and drives success.

In addition to our exciting lineup of topics, including AI, Web 3.0, the Metaverse, WhatsApp marketing, leveraging YouTube and Spotify, and the power of networking through content, we’ll delve deep into the art and science of content creation and distribution.

As we move into the final quarter of the year (Q4), the insights shared in “Digital Dialogues” are more pertinent than ever. This podcast will equip you with the knowledge and strategies to maximise your digital marketing efforts during this crucial period, helping you achieve your year-end goals.

I’m also delighted to share that we have some new members on our team, bringing fresh perspectives and expertise to Above Digital. Stay tuned as we introduce them in the upcoming newsletters.

Thank you for your continued support, and I promise to keep you updated with more frequent newsletters from now on.

P.S. Don’t forget to check out my Dolomites adventure, and stay tuned for the first episode of the “Digital Dialogues” podcast coming soon!

P.P.S: One of my most-read newsletters was what I am watching on AppleTV. Would you like to know what I am binging on these days? Should I create another newsletter on some of my current favourite TV shows? Let me know 🙂

Maximizing ROI with a Minimum Ad Spend Budget: A Case Study on Cool Aroma Gentlemen’s Spa

Client:

Cool Aroma Gentlemen’s Spa

Objective:

Maximize ROI with a minimum ad spend budget by combining Google Ads, Facebook Ads, SEO, Blogs, and Newsletters.

Challenges:

Generating quality leads and meeting daily sales targets while working with a limited ad spend budget.

Solution:

A holistic approach that includes strategic targeting of keywords, frequent blogs, and newsletters, along with a shift from Conversion to Traffic campaigns on Facebook.

Cool Aroma Gentlemen’s Spa has been our client for over a decade, and during this time, we have helped them achieve consistent lead generation and sales growth. Despite a limited ad spend budget of AED 6,000 on Google Ads and AED 3,000 on Facebook Ads, we have successfully generated an average of 34-50 leads per day, resulting in 24-35 daily bookings.

One of the main tactics we used to maximize the client’s ROI was a strategic shift from Conversion to Traffic campaigns on Facebook. This resulted in a significant increase in landing page views, with 300-400 new daily views. Our consistent SEO efforts have also contributed to high organic traffic, with the client ranking top for highly competitive keywords.

In addition, we have been producing 2 high-quality blogs per month, based on targeted keywords, and sending 2 newsletters per month. Recently, we increased the frequency of newsletters to 6 per month by repurposing old, successful content. This has helped encourage current clients to visit more often and buy more packages, resulting in an increase in the average yearly spend.

Overall, our holistic approach to digital marketing has enabled Cool Aroma Gentlemen’s Spa to consistently generate quality leads, meet daily sales targets, and maximize ROI with a limited ad spend budget.

Google did a case study on success with AdWords where in their crew interviewed the owners of Cool aroma Spa

 

Here is what Mr Peter, co-founder of Cool Aroma Spa said about us on Google reviews :

above digital review