One of the things I learnt from my mentors earlier on was the power of knowledge. The common traits of successful people I follow is that they read a lot.
Consider the extreme reading habits of these billionaire entrepreneurs:
- Warren Buffett spends five to six hours per day reading five newspapers and 500 pages of corporate reports.
- Bill Gates reads 50 books per year.
- Mark Zuckerberg reads at least one book every two weeks.
- Elon Musk grew up reading two books a day, according to his brother.
- Mark Cuban reads more than 3 hours every day.
- Arthur Blank, the co-founder of Home Depot, reads two hours a day.
- Billionaire entrepreneur David Rubenstein reads six books a week.
- Dan Gilbert, the self-made billionaire and owner of the Cleveland Cavaliers, reads one to two hours a day.
Here is an interesting article on how the best leaders follow the 5-hour rule (that is 1 hour a day of reading in a week):
I try to read at least 1 book a week and I enjoy listening to books on audible. So when I am cooking or driving or just going for a walk or my run, I have a book with me to enjoy and grow my knowledge.
The best way to find good books is to pen down the books that the people you follow suggest or read.
I, in fact, instantly buy them and keep them in my library and when the time is right I get to reading these books.
Sometimes the books call me to read them. I promise this happens!
You pick up the book at the right time when you need to hear that message. It’s like the teacher appears as soon as the student is ready.
This week I read a book called the Biology of Belief by Prof. Bruce Lipton.
One of the best books I have read so far. I highly recommend reading this book especially if you are a parent.
The book busted myths on how genes and DNA do not control our biology, but it is the environment we live in and the thoughts we think that actually control the gene and the DNA and that we can reprogram our genes with the suggested process in the book.
This book will forever change how you think about your own thinking.
Here is the link for this book on Audible:
I also apply everything I read back into our business. At the end of the day, advertising is all about Psychology.
Which is why I read a lot of psychology books which give me insights on the human mind and the buying behaviour.
It’s all about what you say and how you say at the right time of the need.
I was lucky to have got an opportunity to attend the only best copy writing conference that held at Stanford called the Titans of Direct Response Marketing in 2014 that changed the way we did any copy in our campaigns.
In advertising the word “copy” is used for content.
I got to learn in person from A-List copywriters of the world like Dan Kennedy, Gary Bencivenga, Jay Abraham, Ken McCarthy, Perry Marshall and got to hang out with the best of the best in digital marketing in that conference.
Attending that conference was the best investment I could have ever done for my business.
The way we write content for websites, or blogs, or email newsletters or our ad copies, every word and the sentence has a purpose.
So what’s new in Digital Marketing?
Since we introduced WhatsApp as a call to action on our landing pages, we have seen an increase in conversions especially conversations and thus sales.
Our normal method for Lead Generation used to be form submissions.
But that means people have to fill in the details like their name, email and phone number and after submitting the form they have to wait to receive a call back from the client.
The world is moving at a very fast pace where time is money and people prefer to chat vs talk on the phone.
WhatsApp gives access to the right person with a click and eliminates the waiting time for both end users and service providers.
Having said that, with some clients and some services we have noticed that while the number of inquiries increases with WhatsApp as a call to action, the quality of the lead is not good as they click on WhatsApp just for information.
Whereas when people submit a form they know they are giving their details manually and feel more responsible to honour their inquiry.
So it’s best to always test and see how your customers respond and which method converts better for your business.
Try adding WhatsApp as a call to action on your website and landing pages to generate more leads from your website!
Leave a reply below and let me know, I would love to get some feedback.