Over the years, business marketing has evolved significantly―and we must say that the change has only been for good.
Turning away from old school marketing where businesses primarily made use of traditional channels like broadcast and print to communicate with their potential lead; they have now opted for the more powerful and effective tool―content marketing.
What makes Content Marketing so powerful?
Every business nowadays swears by content marketing. You may ask as to what makes content marketing so eminent―does it actually works?
Yes, it certainly does. And this is because the consumer is getting smarter with his choice and needs. Thanks to Internet power, every person now has access to world wide information in just no time. They now get each and every detail they need about a brand or product.
They can compare prices, get knowledge about product quality and pick the best one meeting up with their choice among the whole lot.
At a time when your consumer has grown so smart with a lesser attention span, offering the right content helps in seizing customer’s attention span for long and conveying the needed information in a convincing manner. When you have an open dialogue with your customers, you get to win their trust and thus build a relation instigating your product’s sale.
Content Marketing & Your Business
As discussed, content marketing―if carried out in a strategic way, can help your business increase its sales and build in new leads for conversion. Here’s how your business gets benefitted by the right content marketing.
It helps build a personal connection with your customers
By offering relevant content to your target consumers, you create “top of mind awareness” for your brand. This helps you in building trust in your business which apparently leads to establishing good relationships with potential customers.
It drives in more traffic
Until and unless you get more traffic on your business website, you can’t make new clients. Right content strategy helps your website get desired traffic. It helps in promoting your expertise, niche and your unique selling proposition. As long as you include right calls to action, audience that engages with your content is more likely to visit your website.
It increases exposure for your business
When everyone around is using Google for all relevant information, it becomes mandatory for your business to make a strong place in Google search rankings. And to do so, it is vital to develop good quality content making use of appropriate keywords or phrases; this improves Search Engine Optimization. It creates larger exposure and boosts traffic to your business’ online presence thus allowing further opportunities to generate leads for potential sales.
As per research facts, companies that make use of effective content marketing get to see:
55% more web visitors
97% more inbound links
434% more indexed pages by search engines
Content Marketing Tools You Can Use
There are various content marketing tools but all aren’t needed for your business. You can use the ones which best fit your business needs and requirements. However, the few essentials tools are:
Blogging significant and engaging articles about your business will make users trust you and support your brand. Guest posts by the industry experts can also keep customers returning and help widen your audience base.
As per user experience studies, site viewers tend to react more to images than words. Creating influential images with wonderful design will aid you spread your message and make an impact on your followers.
All love infographics, right? A design led graphic which communicates with words and images pleases the reader. And it even gives easy to access information on complex ideas.
Short videos screening an insight to your business are important content tool. By publishing expert interviews, guides or testimonials you get to communicate the individual side of your business.
If you’ve got it, just flaunt it! Flaunting off your skills is a definite way to help customers understand how your business works. It even aids them to put their trust in your capabilities.
Remember, content will provide you the right value when it’s helpful and you know the consumer can always determines what useful looks like.
Need to identify what content strategy would work fine for your business? Just book for a free strategy session to see the best content marketing fit for your business!