Case Study: How we helped meal plan company Basiligo revamp their digital marketing results - Academy

Case Study: How we helped meal plan company Basiligo revamp their digital marketing results

Case Study: How we helped meal plan company Basiligo revamp their digital marketing results

Summer months in Dubai tend to be the toughest for any business and it can also be tough to generate results for clients during this period.

Basiligo, a meal plan delivery company based out of Abu Dhabi joined us during these rough summer months.

While they were already doing marketing using Google ads and Facebook ads, our goal was to improve their sales using a smaller ad budget than what they were previously spending.

From August 5th (the start date of the campaigns) to August 30th, we generated 130 quality leads with a spend of just AED 5,000! 😳

These were serious people who were enquiring to take up a meal plan ranging from anywhere between AED 750 – AED 4,500!

The team at Basiligo was super happy with the results as they saw that the quality of the people signing up, and the number of sales happening from the enquiries immediately shot up.

They were so impressed with the results that they decided to sign up with us for a whole year even before their 3 month trial contract was over! 💃

So how did we manage to do this? 👇

Our campaign used Facebook ads, Instagram ads, Google ads and Display ads, but our focus was on sending the right kind of people to their website so that they could generate serious enquiries.

Plus, we also optimized their website to include chat assistance, pop-up forms and a phone call button.

We went on to generate around 400+ quality leads with an ad spend of just AED 13,000!

Now check out some of our stats!


This is also not counting the lifetime value of each customer that signed up, as a high percentage of them would renew their meal plan and make continuous payments. 👇

 

Most of the purchases (over 40%!) happened over direct web checkouts which is great, considering most of the serious buyers come in through this.

Over the first two months of marketing, we’ve acquired the following conversion rates (that is enquiries converting into final sales):

  • Total web checkouts – 176 web checkouts / out of which 116 confirmed sales (65% conversion rate)
  • Whatsapps, DMs & Phone calls – 86 registered enquiries (42 confirmed sales, 48% conversion rate)
  • Exit Intents/Website Pop Up form – 126 forms (9 confirmed sales, 7% conversion rate)
  • Website Chat Enquiries – 84 recorded chats (14 confirmed sales, 16% conversion rate)

Taking the 181 confirmed sales from the data above of the first two months:

➡️ If each sale took the basic package of AED 700, this would translate into a total sale value of AED 126,700

➡️ If each sale took the full package of AED 4,500, this would translate into a total sale value of AED 814,500

Of course, there’s a mix of people taking up the basic vs. the full package. So the total sale value would realistically fall in the middle of both the figures mentioned above.

Plus, this is also not counting the lifetime value of each customer that signed up, as a high percentage of them would renew their meal plan and make continuous payments.

Which means that if you account the fact that most customers order more than the minimum AED 700 meal plan & renew their plans in the next few months, the ROAS is MUCH MUCH higher!

Overall, the campaign was a phenomenal success and showed drastically better results than what Basiligo was already doing before within the first month of starting. 😊

 

 

 

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